In today’s fragmented media environment, companies are increasingly turning to marketing campaigns and sponsorship to convey their messaging to target audiences. Formula Strategy Group understands that sponsorship and public relations are closely intertwined, as companies are looking for the appropriate media channels to promote their association. FSG has championed a number of national public relations campaigns featuring brands such as Geico, HP, Boeing, Saab and University of Phoenix. We work with our clients to develop newsworthy messaging and placements that fit their business goals and objectives. Our team understands the media landscape and develops innovative public relations strategies that yield significant results.